Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.
The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages (including media packages), the actual dating service website (or their parent company website), and multiple website measurement services.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
The first which starts on this page will deal with the general online dating industry as a whole.One in every ten American adults has used an online dating site or a mobile dating app.We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.